Firm starts mortgage reward scheme
Property services group Countrywide has launched a new reward scheme for mortgage customers.The group believes it is the first company in the property industry to give people who take out a mortgage or insurance policy loyalty points that can then be exchanged for discounts and vouchers.
It has teamed up with groups such as Thomas Cook, Champneys and Virgin Wines to offer rewards ranging from discount vouchers for leading retailers to spa days, and even city breaks and free flights.
Customers can earn 1,000 points by taking out a mortgage with the group, or 200 points for taking out a buildings or contents insurance policy with it.
People will need 1,800 points to qualify for a two for one unlimited usage cinema card, while those who save 3,000 points will be able to get free flights and people who accrue 5,000 will be able to pick up a free holiday to certain destinations for a family of four.
Grenville Turner, group chief executive of Countrywide, said: "Over 85% of people in the UK are involved with at least one type of reward scheme and its commonplace to collect points when grocery shopping, booking flights and purchasing petrol but Countrywide Rewards is the first of its kind in the property industry."
Countrywide is the UK's largest estate agent. It offers home loans through its mortgage broker arm Countrywide Mortgage Services.
Grenville Turner, group chief executive of Countrywide, said: "Over 85% of people in the UK are involved with at least one type of reward scheme and its commonplace to collect points when grocery shopping, booking flights and purchasing petrol but Countrywide Rewards is the first of its kind in the property industry."
Countrywide is the UK's largest estate agent. It offers home loans through its mortgage broker arm Countrywide Mortgage Services.
© 2012 Press Association