Magners sales chilled by weather
Sales of Magners have slumped by a fifth after drinkers lost their thirst for cider in the wettest April on record.
Dublin-based C&C, which also sells Gaymers and Tennent's lager, said the amount of cider it sold in the UK fell 21.6% in the three months to the end of May, while revenues were down 25% after prices came under pressure as it tried to clear stock.
It pointed to industry figures that showed overall cider sales through shops fell 26% in the wettest April on record and said Magners had put in a strong performance compared to the suffering market.
Magners sales were down 21.8% but it is expected to recover as the year progresses, while there were "signs of encouragement" following Gaymers' relaunch last month.
© 2013 Press Association
Dublin-based C&C, which also sells Gaymers and Tennent's lager, said the amount of cider it sold in the UK fell 21.6% in the three months to the end of May, while revenues were down 25% after prices came under pressure as it tried to clear stock.
It pointed to industry figures that showed overall cider sales through shops fell 26% in the wettest April on record and said Magners had put in a strong performance compared to the suffering market.
Magners sales were down 21.8% but it is expected to recover as the year progresses, while there were "signs of encouragement" following Gaymers' relaunch last month.
© 2013 Press Association